A yellow badge threatening account deactivation appeared at the top of these brands' seller dashboards until they resolved the outstanding issues.
Problems with amazon tracking id verification#
He said that about 40% of Seller Interactive's roughly 500 partner brands faced issues at some point during the INFORM verification process. "It is unfortunate because a lot of sellers were trying their best to get reverified," said Mohamed Aden, director of operations at Amazon marketing operations agency Seller Interactive.
The law also requires Amazon and other marketplaces to suspend sellers who don't provide the necessary information after being given a warning. A lot of Amazon merchants may get suspended He said Tuesday that all of his clients' issues were resolved ahead of the deadline. "Any time that Amazon rolls out a piece of software, especially at the last minute with no time left and everything on the line, there are bugs," Greenblatt said. Other brands were acquired in recent years and had to hunt down the original owners of the Amazon account. Some brands selling on Amazon set up their accounts many years ago and the contact details no longer match, said Shlomo Greenblatt, president of Albert Scott Ecommerce Management, an agency that advises merchants. Others were told they would be mailed a postcard with a confirmation number that they would then enter into their account dashboard, but the postcard was delayed in shipping or never arrived. Some sellers didn't receive text messages that were supposed to contain their verification codes. Some sellers experienced issues with Amazon's process beginning when it first launched in mid-May, according to interviews with Insider and postings on seller forums online. "If you do not provide the required information within 10 days of this notification, disbursements for your Amazon selling account will be put on hold starting July 7," Amazon wrote in a warning posted online late Monday. According to the FTC, marketplaces could be fined $50,120 per violation. Amazon and other marketplaces like Etsy and eBay are liable for information they fail to collect about their sellers. The law is intended to provide more transparency to shoppers and deter the sale of counterfeit, stolen, or harmful products online. It requires Amazon and other online marketplaces to verify and disclose the identity of high-volume third-party sellers on their platforms. Some Amazon merchants have been scrambling to complete the process, which has been plagued with errors.Īmazon created the system for sellers to verify details like their business address, phone number, bank account, and tax information to comply with the INFORM Consumers Act. The company recently told third-party sellers on its marketplace that they have only a few days to complete an identity verification process before the e-commerce giant stops paying them. The latest problem is about to come to a head.
Some sellers face issues when trying to complete Amazon's verification process.Īmazon has struggled for years to deal with counterfeit products and scammy merchants on its massive marketplace.Amazon is required to reverify merchant information by the INFORM Consumers Act.Amazon told sellers they have only a few days left to provide identification documents.To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.Account icon An icon in the shape of a person's head and shoulders. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice.
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